Heart of the Wild 

In an effort to continue their mission of creating a greater State of Hockey and align with their service-first philosophy, the Minnesota Wild Community Relations department created an employee volunteer program. The program was named by ICF Next to simply convey the idea of volunteering in a way that is unique to the Wild's team branding.

Through many rounds of sketches, digital versioning, and client feedback, we settled on a simple shape which incorporates a heart, hockey puck, Minnesota Wild logo, and the name of the program. This graphic logo works effectively in small scale on letter heads and social media, as well as in large scale on t-shirts for volunteers.

Heart of the Wild

In an effort to continue their mission of creating a greater State of Hockey and align with their service-first philosophy, the Minnesota Wild Community Reations department created an employee volunteer program. The program was named by ICF Next to simply convey the idea of volunteering in a way that is unique to the Wild's team branding.