BrandLab Campaign
The BrandLab is a nonprofit in Minneapolis, founded in 2009 by John Olson. Their mission is to introduce, guide, and prepare diverse students for creative careers. In order to help the BrandLab reach their fundraising goals for the year, we created a campaign for Give to the Max Day.
BrandLab Campaign
The BrandLab is a nonprofit in Minneapolis, founded in 2009 by John Olson. Their mission is to introduce, guide and prepare diverse students for creative careers. In order to help the BrandLab reach their fundraising goals for the year, we created a campaign for Give to the Max Day.
Our goal with the campaign was to move bystanders to become active supporters through challenging statements. By using different mediums to our advantage, we crafted messages of urgency and empowerment to inspire donation and create change in the Minnesota ad industry.
Agency: ICF Next, Minneapolis (formerly Olson)
Client: The BrandLab
Design: Anna Servatius & Kelsey Willaby
Copywriting: Samuel Herriges
Production: Grayson DeWolfe