Cargill Turkey
Guide to Good

Shady Brook Farms & Honeysuckle White turkey brands under the umbrella of Cargill Protein. While people do eat turkey all year long, Thanksgiving is turkey's time to shine. While other brands have put out hotlines and simple tips, these brands tasked us with creating an all-encompassing guide to this turkey-centric holiday season.

Enter: The Guide to Good. This campaign, which has now run for two consecutive Thanksgiving seasons, includes everything from turkey cooking tips, to recipes for both main courses and sides, to ways to give back to the community during the holidays.

Both years of the campaign have featured some of my hand-illustrated elements, delicious-looking taste appeal images, as well as branded aspects that ring true to the Honeysuckle White and Shady Brook Farms brands. 

BrandLab Campaign

The BrandLab is a nonprofit in Minneapolis, founded in 2009 by John Olson.  Their mission is to  introduce, guide and prepare diverse students for creative careers. In order to help the BrandLab reach their fundraising goals for the year, we created a campaign for Give to the Max Day.